BONUS: Build a Beautiful Business con Confianza with Rosalie Ennes

Beatriz: Hey there, everyone, and welcome to a very special bonus episode of the Be A Boss Coaching Podcast. This podcast has been on hiatus for the past couple months, and I am honored to bring it out of hiatus briefly for this special bonus episode to celebrate an author I've had the privilege to be part of her community, Rosalie Ennes, who I'm excited to share provided me the opportunity to be one of her first readers.

As a newly published author, Rosalie is a risk strategist and founder of Portecua Consulting,

a Latina owned firm helping entrepreneurs identify and mitigate risk to build protected, optimized businesses positioned for growth. She does this through consulting one on one, advising, workshops, and her upcoming book, Build a Beautiful Business Con Confianza. She empowers business owners to make confident decisions through a risk management lens, enabling them to become the powerhouses and change makers they were meant to be. I'm honored to bring you this very special episode and encourage you to go get your copy of this book officially releasing the same day this episode is dropping on February 25th. Come over to the show notes to learn more about Rosalie and to purchase the book and make sure to leave a review. And to celebrate this special occasion, I'll be giving away one free copy over on Instagram.

Here's how to enter. Head over to my Instagram page, find the post featuring Rosalie and build a beautiful business con confianza. Follow both myself and Rosalie. Like the post and tag your business bestie in the comments. This giveaway starts February 25th and closes Friday February 28th at 11 59 p. m pacific standard time.

I want to thank Rosalie for allowing me to be one of her first readers and for coming on the podcast to share her experience as a newly published author, including her personal story, years of experience and expertise and the impact that she hopes to create with this book.

I can't wait for you to enjoy this episode and stay tuned. Season four will be coming soon. Thank you for listening. And if you're watching this on YouTube, thank you for being here. Remember to like, subscribe, and share with family and friends. Now on to the show.

Beatriz: Okay, we are officially live. Hello, everyone. And welcome to this special episode of the Be A Boss Coaching Podcast. My name is Beatriz. I am the host for this podcast. I am a clarity and strategy coach, business entrepreneur, I like to talk about all these things about entrepreneurship. And today is a really special episode.

Because if you're Listening to this episode, you know that the Be A Boss Coaching Podcast has been on hiatus for like the past two months and so this podcast episode, we are bringing it out of hiatus to bring to you a very special episode and a special guest. And, I am just so honored to bring to you Rosalie Ennes, who is a friend of mine that I've had the privilege to got to know.

I can't believe we still have not met in person, but we will. The day will come. But Rosalie before I jump into your intro I just want to say I witnessed your journey as an author, and now I get to be part of the launch team and someone that gets to bring this message and this really incredible book.

And I will share with you later on how much it actually empowered me. Like it, provides a way to empower you and I'll share how. But yes, I'm so, I feel honored. So thank you so much for allowing me to be one of the first readers of this book. So let me get right into it. Let me just read Rosalie's intro really quick.

Rosalie is a risk strategist, advisor and founder of Portecua Consulting, a Latina owned consulting firm that specializes in helping entrepreneurs identify and get ahead of risks so they can build beautiful businesses that are protected, optimized, and well positioned for growth and impact. Whether it's through a consulting project as a one on one advisor, via workshops, or with her upcoming book, Build a Beautiful Business Con Confianza, She equips business owners with a risk lens so they can make great decisions for their businesses and become the powerhouses and change makers they were meant to be.

I cannot agree more with you on that Rosalie. So thank you so much for being here.

Rosalie: Of course, I'm so excited to be here, Bea.

Beatriz: Yes. Okay. So I know I just sang your praises and talked a lot about what you do already, but can you tell us a little bit more about who Rosalie is? Where do you live? Like, tell us a little bit about you.

Rosalie: Yes, no, thank you. And thank you for having me on such a momentous occasion. The week that I published my book, I'm so excited to, that it's been a lot, it's been a long journey. So I'm so excited to finally have it out there and have it out in the universe. And you nailed it in terms of, I'm, my goal is to really empower.

So And the way that I do that is through empowering you with a risk mindset. So I'm glad that you picked up on it. I'm sure we'll get more into it. But to back up a little bit, I am from San Jose, California. So I grew up in the Bay area. I went to school in the Bay area. I worked there for a few years in my early professional career.

And then I moved out to New York city and I've been here ever since. So it's been a little over 11 years. I want to say I do love it here. I still have family back home, so I still go back home often. As far as my background and cultural heritage, my mom is from Ecuador and my dad is from Portugal.

And I was born here, so I'm very proudly Ecuadorian Portuguese American. And actually that's where the name of my consulting business comes from. Portecua, Portuguese Ecuadorian. It just felt like a natural name because I feel like heritage and your culture is infused in everything that you do. I speak Spanish and Portuguese as well.

And so it's helped me a lot, you know, growing up and then also in my professional career and in traveling and doing audits around the world, which is a little more of my background and how, why I talk so many things about risk. And I love incorporating that risk into lens. Because I was an auditor for most of the, for most of my career.

And then eventually once I gathered all of that skillset, I decided it was time to launch a business. It was something I always wanted to do and the time timing was right. I was done with the corporate environment. I really wanted to help entrepreneurs and specifically Latina, BIPOC, queer entrepreneurs that are really building amazing businesses.

Now and they want to do things different like they want to have safe spaces. They want to be free of those toxic workplaces. And so I wanted to use all the knowledge and insights I've been learning over the last 13 years and really share them. And so that's what I'm doing with my business. And then one thing that kept coming up was the book.

And so I'm, I'm sure we'll get back into it. So I don't want to share too much now. But that was another kind of vessel for me to share all of the knowledge and help us grow our businesses.

Beatriz: Incredible. So amazing. I, I just look up to you so much. Rosalie, I hope you know that because I see everything that you're doing and your decision to start a book and just your focus on it because I remember when you first put it out into the universe that you were writing a book which now what feels like ages ago and now it's here.

it's coming out today. And it's ready for people to purchase and buy and to learn from which is exactly what happened with me and reading your book. I learned so much from reading your book. So we'll get right into it. I wish that, I know that you live in New York City, I used to live in New York City three years ago, but I was there for eight years and I can't believe we never like connected while I was in New York.

It's crazy, cause you were right there too, you live by, you live near Central Park and I live by, I lived near there too, so

Rosalie: Yes, we would have been so close. And that's something that I love about now starting the business is I've been immersed into the entrepreneurial community. Like I purposely put myself out there and attended a lot of events and met people. So I'm sure if we were both entrepreneurs at that time, we would have met at some point and like gotten to know each other.

But back then I was still in my corporate environment and, you know, focused on doing the nine to five thing. But I think it's. It's been a beautiful journey now being in the entrepreneur community. So even though we are virtual, I feel like we have still interacted and like maintained our friendship and, and growing that.

And we will meet in person when I go to LA on one of my book stops. Yes,

Beatriz: And I'm bound to go. I mean, I'm from I not from New York, but I live there and I have a big community there. So I'm bound to go back. So I'm sure we'll meet. I think the universe is is picking up the tension like you're not really you're once we get there, we're going to be so excited. So thank you.

Thank you for for writing this book. Really. It's truly amazing. I think before you know, doing this recording with you. I know we talked about we planned a little bit, right? And I mentioned that I've read so many other books, so many other business books, especially as I began to do my entrepreneurship journey and try to figure that out.

And a lot of them were written by white men, and a lot of the concepts and everything that I was learning were was useful. But what I love about this book is that it clearly is so different from everything that's out there in terms of risk because of the stories that you incorporate into it and just like how much culture you put into it too and how much thought you put into it around who your audience would be.

So, but first I want to get into more of like your author journey. So can you tell me what you were wearing, what day it was, what the, what the weather was like when you decided to say, yes, I'm going to write this book. Like, what was going on during that time? Take us back to that moment.

Rosalie: that's a beautiful question. So there was a lot going on. I did not expect to commit. And if you know me, like I take very calculated risks. So even though I like taking risks, and it's part of the entrepreneur journey, I like to think about things, do research, and, you know, pull the trigger once I'm ready.

This actually happens very differently. But I feel like my intuition was, you know, is what you need to do. So I actually was in San Jose, so I was visiting my mom and my dad and my family. And so I was like, okay, I have to go take a call. I had signed up for the sales call for the hybrid publishing company just to learn a little bit more about the process.

I had no intention of committing at that moment. So I was, I don't remember what I was wearing, but I was on my, I was like, I'm going to take a call. I went into my mom's room and was like sitting on the bed. I was learning about what the process was like. I got on the call. And he, the person, the salesperson, he did a really great job, like best salesperson I've ever met and was just like, What are you, like, what do you want to write about?

Like, ask me about the book. Like, why do you want to do it? Who do you want to impact? Like he talked me through, like, why it's a, it's a great vessel to, to, like, communicate your experience and your expertise and why I was needed to, to, you know, provide that lens. And then he was like, what's your hesitation?

Like, what are you, what are you not sure about? Cause I was telling him, like, I'm not, like, I know I want to do it. I just don't know if I have the bandwidth to do it now. Cause I had a lot going on. I mean, I was building a consulting business and so I knew a book would take a lot of energy. But he walked me through just like, you know, It's going to take over a year to do.

You already have the experience and expertise. You don't necessarily need more, like you have more than enough material for a book. And he's like, if you're learning more as you're going, that's fine. You could put that in another book. So I was like, kind of just sold. Like my aha moment was really when he was like, why wouldn't you start now?

It's going to take over a year. Like what's preventing you? And I was, I kind of had no answer because I was like, I guess I could start now. I could commit to it now. And so. Yeah, getting, I guess by the time he asked me that question, I was like, you're right. Like, maybe I should do it. And so on the call, I like put down my deposit because there was also some goodies and some freebies and I'm always sold by those two.

They were like, you're gonna save money if you commit on the call versus waiting till later. And so me doing my risk assessment was like, well, I want to save money because I can put that to something else. If I'm gonna do it anyway, I might as well save money if I commit now. So that was the moment. So, yeah, I was sitting on my mom's bed taking a zoom call.

And the salesperson sold me on it.

Beatriz: Yeah, well, that salesperson is gonna, it's also a big impact because like now this book is out there. It exists and it is a truly powerful book. It's, I loved it so much because You, like I said, incorporate stories, and stories is what makes the information stick. Like, it just helps everything digest so much easier and better.

So, I'm glad that you decided to write this book and to go for it. Thank you. And to finally put all of that, you, like you said, the experience and the knowledge that that you have and that now you're doing through your business, but with this book, it's, it's, it's great. all come together for you to to really share on a huge level on a it's because you are one person

Rosalie: Exactly. And that's part, that's part of the reason too. Like I came into the business, like knowing I wanted to serve a variety of entrepreneurs at all levels. It wasn't just like, I wanted to serve the high ticket where maybe there's more money involved or like the middle people who have been in business, maybe like a few years or like the early stage, like, I was getting guidance on like, you should go for the high ticket.

And I was like, I want to serve everyone. And I feel like I can, it doesn't mean it has to be one on one, but there's different ways that you can distribute information that you know, and help people learn and like build a great business. And I wanted to serve different, all the price points as well. And so a book at, you know, 20, like that's a lot.

the best insights that you're going to gain and you're taking from, you know, my brain that I've been able to consolidate and I can impact so many more people. So that's also kind of what sold me too, is now there's this book that people can buy and they can get a feel for, they can learn a lot and they can get a feel for what it's like to work with me.

And it just helps the brand and also just, and not even like the brand itself, but just educate people on risk, which is like my brand. Like I want people to think about risk. And so it helps that educational piece so that once people are ready to work with me, they can take the plunge, but they already have all this knowledge.

So a 20 book, I can serve everyone with a 20 book, which was part of the goal.

Beatriz: yes absolutely i mean i i learned so much and we've already worked together i've taken even other courses that you have around networking so i know that your work is already so thoughtful and so beautiful so i knew that this book was going to be so Just that so thank you so much. Okay, so I know that so writing in general is Very it's very reflective, right?

Like you're going back to a lot of your experience and a lot of what you've learned so as You're in the process of writing this book. What are some of the aha moments that, that you've, that you've come to? And what did, what have you learned about yourself in, in this journey of like, becoming an author and writing a book?

Rosalie: Yeah. I mean, I learned that, you know, if I put my mind to something and dedicate all the hours that it needs to do, like it's going to happen. And so even, This being, you know, over a year long journey, probably like 15 months like I was able to stick through it and stick through the hard parts. Like there were definitely like mindset, you know, like, can I write a book in the beginning?

And then it was like, I'm almost done with my first draft. Like, is this still something people are going to want to read? Like, why am I doing this? Like you have different levels of,

Beatriz: Mm

Rosalie: like mindset things that you go through at each stage. And then once you're starting to get beta readers, like, are they going to like it?

And then once you have the launch team, like, are they going to like it? And then I'm publishing now and now I'm like a published author versus just like a soon, you know, incoming author. And so now it's like a whole identity that. now is exciting to assume, but it's still like a new identity for me.

And so I learned that there's going to be different identity shifts, but that they're all good. And then it's going to take a long time, but that I have the dedication to be able to do that. The other thing, just through the writing process and like you mentioned the stories and everything that's in there, there are a lot of things that I had to kind of reflect on and like, how can I best convey this experience and like help others learn from it.

And like, so that they can prevent it in their business. And so some of that, like the stories are based loosely based on truth. They're things that I went through or saw or experienced while I was auditing. Although, you know, quote unquote disclaimer, like loosely based on truth because don't tie it to try to, don't try to tie it to any of the companies I was working for or the small businesses I was serving or startups, but there are things that I've seen.

And so in bringing that all together, it was. Just really nice to see all of that come and kind of reflect on the experiences that I've had and how it's going to help somebody else. Because now that I've seen what mistakes others have made now we can help prevent them for future businesses, for our businesses that we're building.

Beatriz: Yeah, absolutely. That, that was one of the When I was, I was, I was reading this book. For me, the biggest shift that happened was just being able to visualize that this is possible. Like even if, even if large corporations and big businesses go, you know, like you said, a lot of your knowledge sometimes it feels like it can only apply to like big corporations and big business.

But if you're a solopreneur and you're just starting out and you're like the only person working on your business it's hard to like envision what is, what is What does a scalable business look like? What is, like, how do you even envision it if you've never done it before, you've never experienced that?

And even if, even within corporate because I've been in a corporate setting too, and I realized that, oh, this could also apply to people that work in corporate that maybe may want to be leaders, directors or VPs and, and people who might want to climb the ladder that way because then they can see the ins and outs of like how things work on a high level.

And so it was really the, you did such a great job at, Really painting the story and not making it too like complicated like it was just easy to see it as if like you're not reading a business book, but you're reading like a novel

Rosalie: Yeah. And that's what I. I loved having like that initial like story because it allowed me to focus a little bit on like a fiction, fictional element of like telling a story, telling the chase man, talking about what happened, but then getting into like more of the learning. But ultimately, I wanted the book to feel like a conversation between friends, like a novel, like you said, like very easy to read, I didn't want it to feel technical.

And I wanted it to be a safe space for us to learn in and understand. And like you pointed out, there's different scenarios. It's applicable to solopreneurs, to people who have teams, to big corporations. Like there is also the concept of like, we're all entrepreneurs now, but there is the concept of an intrapreneur where you're in your, you know, in your company, in your big business and you still, these stories could still apply to you.

So not like fully my target audience, I'm aiming this at entrepreneurs, but there is. like an outside audience that can also benefit from it, which I'm hoping that people will see. And as it catches on and as people start to see the impact, it'll also be applicable to them. But I wanted to, I wanted to impact us first.

Beatriz: Yeah, and and it will it will for sure. Okay, so We've touched on the story telling storytelling element of the book How did you come up with the stories like you said that they're loosely based on some of your experience but like what my Understanding or the way that I thought of it's like wow Like you have worked with so many people that you've seen all of these scenarios, right?

But how did you create stories that were easy to? envision and then You apply into the concepts that you were teaching? Like, how did you come up with these stories?

Rosalie: Yeah. So one of the first steps when you start out with writing a book is doing a mind map and just kind of like literally mapping out everything that's in your mind and getting it out on paper. And so over Probably like two months or so I was just kind of writing either in my notes app or on Google Docs like what?

Oh, this happened. Oh, yeah, I remember like this happened. And so like, you'll see like, there's a story on fraud that happens where somebody impersonated via an email and said, like, hey, you need to pay us. And so it got the bank account got changed. they got paid and it wasn't even the right vendor. So that could happen to anyone.

So it's more like thinking back to what I've seen what I've audited when I've seen like potential, like fraud happened when I've seen teams kind of, have issues with the culture or like with a boss. And just like the importance of having a speak up culture. And like, I've seen people be confident speaking up and I've seen people who haven't spoken up.

And also with like strategy, like if you have. And one of the stories is around like the templates that you use within your strategy. If you set up the template or the tool itself, that's not going to work for your business, then it's just like trash in trash out. Like you have to make sure that you're setting up the foundation correctly so you can have a nice strategy that you're able to execute.

So I go into a lot of, A lot of themes and I tried to incorporate as many stories that I've gone through as possible and like everything from mindset to strategy, to processes, to like big transformations or big initiatives. Like what could go wrong at any of those moments and just tapping into a lot of my experiences.

So over those two months I wrote down everything. And then I kind of looked at it and thought about, okay, what are the themes here? What do I want to teach here? I also kind of, yeah. thought about concepts that I knew I wanted the reader to learn. And then I would be like, okay, what story have I seen?

Like, why is this concept important? And so that helped me back into some of the stories too. So yeah, so I ended up with, there's 40 stories in the book across 12 different chapters, and they center around the four parts that I mentioned, the mindset, strategy, processes and transformation. And then each chapter has a focus.

Like in the mindset, we have your own mindset of starting a business as an entrepreneur, and then you have like your team's mindset as well. And then you have the mindset around like specific initiatives or things that you're probably going to want to embark on. Like, do I have enough funding? Like, is this revenue bubble going to burst if you're having, you know, a revenue influx and you're like, this is amazing.

Is it going to last? Like, you don't know if it is. And that's part of the reason you have to kind of pay attention to, to your risks and mitigate and manage against them. So a lot of, a lot of stories from my brain and a lot of mind mapping that helped me through that process.

Beatriz: Yeah, thank you. I did, I want to go back to, to the risk because a lot of the stories incorporate that risk lens, right? But can you tell us why risk is so important and why we should be thinking about it, whether we're just a one person business or like whole corporate type of business, like why is risk important?

Rosalie: Yeah. So risk is going to be there, whether you pay attention to it or not. So it's definitely important from that aspect, but risk and managing it and thinking about it actively helps you really realize like, okay, what am I, What is my initiative here? Why am I making this decision or not making this decision?

You can think through what can go wrong or what are going to be the challenges that you're going to embark on in taking that strategy and executing it. So you're really thinking about, do I want to take that risk? And you'll probably do some type of risk assessment and then you can decide like, okay, am I comfortable with that?

Am I not comfortable with it or am I not comfortable yet? But if I put like X, Y, and Z in place, I'll be, I'll be good. So like doing research. So like in my example of, of writing a book, it was, there was a lot of risk involved and there was an investment involved and I was like, do I want to do this? But as I did my risk assessment, I was like, okay, well, if I do this alone as a fully self published author, there's too much risk for me.

Like I didn't feel comfortable doing it fully on my own. So for me to kind of put X, Y, Z in place meant hiring a hybrid publishing company, which was basically an expert team. That's going to help me manage through the process. Like how do I put it on an Ingram? How do I put it on Amazon? Like what are the keywords I need to use?

Like how do I put together like book assets? So they helped me with some of the marketing, like they helped me with the design of the cover. And so that was what made me feel comfortable. And so risk assessments and managing your risk just really helps you proactively figure out how you want to build out your business and how you want to prevent mistakes.

Beatriz: Yeah, I just love how you this is how you know that the book is just so impactful because what you're talking about in the book is what you're doing yourself already like you're doing it in your in your own business and in your own decision making and it's something that you're doing. I think a lot of readers would find comforting to know that it's not just like someone decided to write a book and like it's, you know, but this is something that you're truly an expert in that you're truly passionate about and that you truly want to make sure people know.

I just in the first few paragraphs, I learned about upside risk and downside risk and I was like, Oh my God, it just, for me, it. make me reflect on who am I as a business owner? What kind of entrepreneur am I? Like, how do I make decisions? And you introduced this concept, which is, or I guess more this acronym, which is AAMT.

And I really love that. And I love that you have a lot of acronyms because it's easier to remember, but I love the avoid, accept, mitigate, and transfer. So I, To me, that was my own just in those first few pages, I was like, Oh, okay, like, how can I use this in, for example, right now, I'm in this process of potentially working with a fractional, operations person which is, would be the, like, for me, being someone that has been in a solopreneur mindset for so long, like, I feel like I, I'm ready to kind of start working alongside someone to continue to grow this business.

And and even just thinking about adding people or increasing the number of people. From one to two or two to three that was very helpful, right? Like, when, when can we, how should we, what should we think about once we want to begin to bring people in, into our team? And what does that look like?

Because I, I've always, I feel like I've always had that question as to What does scaling mean? How does one even like begin to to think about that, you know? Like I'm already so overwhelmed with learning like sales and marketing and like social media that like, well, what does it mean to scale? And and so your book really helped me envision What it would be like to , make a decision on, like, adding a team member and what, like, what I should think about and what should I, and, and not just that, but, you know, The fact that once I do add that team member and I feel like the book what it does so beautifully is that it goes from like this is Potentially what you could do if you were one person, but once you get to this stage of your business This is the other things and so I feel it feels like it grows like your mindset grow.

It makes your mindset grow

Rosalie: Yes. Wow. And that's exactly like the book. I want it to feel like a safe space, like I mentioned before, but also grow with you. Like you're going to come back to it because some stories might not resonate at first. Maybe they're not as applicable, but you're like, okay, now I could see myself in that future entrepreneur state.

We know once I start growing and scaling and hiring people, like then you've got to become a leader. Like that's a whole other thing. different than just managing your own business. Now you're managing others. And so really the, the book is meant to grow and evolve with you as you go from like an emerging entrepreneur to growing to scaling, because there are different elements that you need along the way.

And some aren't applicable in the beginning. So like, I kind of try to make that differentiation of like, okay, this might not apply to you now. That's okay. Or this, you don't need so early on, like just focus on what is needed at that moment because, and then it will shift obviously. So it'll evolve over time.

Beatriz: Yeah, I'm excited to get my physical copy because I know it's going to be one of those books that have all the sticky notes and sticking out of it everywhere, you know, and I'm gonna

Rosalie: And you're part of the team so you'll get your book and I do some of the goodies are post its So I wanted people to purposely like take notes and you know, put note notepads in here and just take all the notes possible So you will get some post its with it that are brand colored. So you'll have those

Beatriz: You know your target audience because I love post its. They're my favorite. Okay Okay, so let me go into Maybe a particular strategy because like I said, so this book I will say because I thank you so much for letting me read it beforehand and I cannot recommend it enough to even aspire an entrepreneur, even if you're in a seed ID like seed stage, even if you're just thinking about it, you have to get this book one it's written by a Latina to it is so cool.

easy to read. It's just, it's not like overly complicated. All the concepts are, are not super like hard to understand. And you use storytelling, which is makes the learning much easier and much more fun. I wanted to basically highlight that even if you're not like you're not a business you don't have a business right now you should but you're thinking about it you should get this book and if you're starting off as a one person band like me i'm a solopreneur i do a lot of things on my own right now but if you're a solopreneur and you're learning this different strategies what are some things Maybe like a basic strategy or a basic lesson in with a risk lens that people should know about or should consider first.

Honestly, I feel like it's the question is a little redundant because you should get the book and that will tell you. Yeah, but but just to entice people to like,

Rosalie: Yeah. I mean, I think from the risks you should be thinking about and especially like as a solopreneur first starting out there's something I talk about throughout the book is finances. Like how are you going to manage, how are you going to fund your business at the beginning? How are you going to actually make revenue?

How are you going to spend money? Like what's going to be most important to you? What's your business model kind of set up in terms of cashflow? Because that is one of the things for businesses that ends up. Putting them out of business potentially is cashflow because you have to be sure that you are ready to take that plunge into entrepreneurship.

And like, how long of a runway do you have with your money? So making sure that in your, in your mindset, you already kind of have, okay, I'm going to spend this much money. Like I'm okay with that, like work through that aspect. And then in your strategy, like how much am I trying to make? How much am I trying to spend?

Like what is going to be my profit margin? I'm thinking about that too. And then in your processes, like how are you going to, if you go out and like, If you have a product based business and you do vendor markets, how are you going to manage that? Like, are you going to have a tracker? Are you going to be looking at it?

You know, I went to these four markets, like which one was more successful or not, like have all the numbers behind it. And also making sure that you incorporate all aspects of the cost of a vendor market, for instance, because it's not just the vendor fee, like you're also had paid for marketing materials, like you had to go there in a car and public transportation.

So like, how much does that cost? Is there gas involved? Did you have to hire somebody to help you? Like also including your own labor in there too, just to get a sense of like, if I were to do more vendor markets, could I hire somebody else and still make money? Or would all my money go toward them? Or would I actually lose money because I'm paying somebody to do it and I'm only making a hundred, but I have to pay them 300.

So

Beatriz: Mm hmm.

Rosalie: finances I would say is one of the ones, one of the huge risks of a business that you should. absolutely pay attention to. And then obviously in their book, there's a lot more, more risks that I talk about, but that's one of the ones I like to highlight the most. Cause you don't have a business if you don't have numbers and profit.

Beatriz: Exactly, exactly. So that is just one nugget. So if you want to know more, you need to go buy this book. Okay, can you tell me what is a favorite chapter or, or a part of the book that you enjoyed writing? What was, is there a favorite lesson or story from the book that you, for you personally?

Rosalie: I feel like I want to be like the person who's like, I love all of my children equally. Like I love all of the stories. They made it into the book because I felt like they, you know, there was a message to be told and something that I could share with them. So I do love all of them. I would say the one that stands out to me is something that.

I also have to keep reminding myself because I am, you know, a risk strategist and I know a lot about risk, but there's still things I'm, I work through as well. Like I come, I can benefit from the book still as well and remind myself. So one of the stories is around burnout and like, without giving too much away about toppling over.

And so like just the physical and the emotional impacts that entrepreneurship has on you, like there there can be a lot of stress and a lot of anxiety and it could lead to burnout if you're not careful. And so I talked through a story that happens and then kind of how you should think about it and how you should think about entrepreneur self care.

And then I have a simple exercise at the end that Cause there's always, there's a call to action at every story. So this one is really just like, okay, are you, like, have you been burning them in my oil, like every single day? And like, there's something that you had, like, that's a big risk, red flag. Like you need to change something immediately.

Or like, do you have like a vacation in sight? So like, that's where I say in Spanish, like, if you have something plans, like that helps you so that you're not going to risk like burning out completely. Cause you have something to look forward to. And so. And then there's another piece which I won't reveal.

So there's three different exercises or three different kind of aspects. So you kind of rate yourself on like, okay, where am I? But I found myself even throughout the book journey process, throughout building the business, like having to come back to that and be like, am I close to burnout? Do I have red flags here?

I need to pay attention to. So that's the one that, and even friends who have also read the book either on the launch team or as part of the beta readers. They're like, you should listen to your own chapter, your own story on this, because it sounds like you're like in the danger zone. And I'm like, I know I am.

And so for me, it was either going on vacation or having those like moments throughout the day to kind of do something for myself that will help keep me like sane in terms of not being in danger. So, it's, it's a lot to write a book and build a business, but I think that's, that's probably the story the most.

So about, it's about toppling over and it's a real story, something that happened to me. So I've learned a lot from it. So I haven't toppled since. But now I have like the mechanism to, to not do that.

Beatriz: Yeah, absolutely, absolutely. I think, again, it's part of why what makes this book so different is that you're not just talking about concepts and, and things that could potentially happen at work, but you're talking about like, what could happen to you, right? Like, what, how do you if you're burning the midnight oil and staying up till two o'clock.

Three in the morning packing orders and worried about the meeting and sales call and everything it I love that you take into consideration the What it's like to be an entrepreneur like what it could what it could look like but also What it could look like like it doesn't have to look this way And it there's there's tools for that so I Yes, absolutely.

I, I remember that story and I really resonated with that story as well. I liked a lot of the stories. A lot of the stories were like, , I had to, to gasp, and I was like, wow, I will. That's a crazy story. I, I, and, but you think about it, you're like, that could happen. And, and I love that you, you. are so specific like descriptive about like how it happened and and then you go back to the story you talk about like What what went wrong here and what you could have done better and here are some of the tools that you could have used so it's It's a it's a great way to really learn.

So I love that so much Okay, so I'm gonna start wrapping up but Is there a surprising part of this journey for you? Is there anything that you've learned that you didn't expect to learn from this journey? , And if, yeah, would you like to share?

Rosalie: Yeah. I mean, I'm going to say the first thing that pops into my mind and something I've been very conscious of in the entrepreneur journey is building community and really talking to people about their journey. And I applied that in the sense like to this book and not even just an entrepreneur community, but all the people I've met along my journey, I wanted them to be part of it.

And so I've reconnected with people. I've reached out a lot of I guess, Unexpectedly, like as you reach out, like if you, you know, make a post for everyone, like not as many people engage, but I've been reaching out one on one at every stage of this process. Like when I started the book community and asking people to to be part of it, or when I did the beta readers or the, or the launch team, like at all of those stages and just telling people if they want to come to my launch party now that I'm, and book tour stops now that I'm doing those, it's really been like, One on one is where I've gotten the most engagement and the most traction because people want to hear from you.

Like they want that invite. And so I've gotten, I've had so much, I guess, success from one on one reach outs and success in the terms of like, yeah, they're going to either, you know, come or contribute or be part of it, but also just reconnecting with people and really connecting one on one has been something that has been I guess a pleasant surprise and it's been awesome.

And I want to continue to do that throughout the launch year.

Beatriz: Yes, yeah, absolutely. Like I, I, for me to see and witness your, your journey and to just see like sometimes you would, because I feel like you kind of disappeared a little bit, but I knew why, like I knew that you were writing this book and you were really focused because every now and then you'd share that you were, you know, at a coffee shop or you'd share that you're, you know, but you were in the, in it, like you were writing this book.

And so I was always excited to just like, I was ready to, to receive. But I'm glad that you made those connections and like really have nurtured those relationships through this, this personal invite. And again, I, I feel really privileged to be one of the first readers of this book. And I, I'm really happy that I'm getting my copy because I read it on my tablet.

So now I'm excited to hold the physical copy So can you show us? I know you showed us a little preview of it, but show us a physical copy Yes,

Rosalie: So that's

Beatriz: build a beautiful business con confianza. She's beautiful Oh my

Rosalie: I love her.

Beatriz: Yes So if you're watching this on youtube, you would see like the first the cover of the book how it looks.

The book is coming out today. So this episode is being published February 25th.

Rosalie: Yes,

Beatriz: The book is out today. Tell us where we can go get the book, Rosalie.

Rosalie: can get the book everywhere. So it's going to be on bookshop. org. It's going to be at Barnes and Noble. It's going to be on Amazon. So wherever you can purchase the book and wherever is easiest for you, go ahead and grab it. It's going to be available in paperback and ebook at the moment. I'm hoping that there will be an audio book later in the year.

So still in the works, so no official date announced, but I do want to get an audiobook out there at some point. But for now, we have the paperback and we have the e book. So yeah, so go and get your copy. I will also be doing some book tour stops. I've announced the first one. So if you want to follow me on Instagram or on LinkedIn, there, you just have to RSVP and I would love to see you all in person.

And just talk about the book, celebrate entrepreneurship, network and connect and really build those one on one relationships with my with me, but then also with the other attendees, because that's really what I want these stops to be about is about us all connecting. So we're celebrating the book, but we're also building community and learning how we can support each other and what we do, what services or products we I'm excited for it.

I definitely will be, I'll be in Chicago and the Bay Area. I'll be here in New York. I'll be in LA as well. And I hope to do some stops a second time during the year. Cause I really want to launch all year and make sure that this book gets into the hands of everyone who, who needs it and can benefit from it.

Beatriz: Yes, I see this book as one of those books that would be like a intro, like it would not just, there's so many concepts that like you said grow with you, but I would say this would be a first book to get if you are starting a business. Just to like get your mind ready into understanding that with business there comes risk, right?

Like, you cannot avoid it at any, like, you just can't, you just have to be able to, you manage it. And you mentioned that there is a quiz with this book. So can you say more about the quiz?

Rosalie: So, when you buy the book, there is a QR code to a beautiful business center. So that's gonna be kind of the go to place where you can get resources, updates on the book, there's some free resources in there, and one of them is a quiz. And so, You're going to read the book and know that like, okay, you manage risk.

Everyone manages risk differently. And so you might be wondering like, what kind of risk taker am I? And so I created a quiz that will tell you what kind of risk taker you are as an entrepreneur. And so there's four different archetypes or results that are possible. So. So if you go and take that quiz it's really quick as far as questions and then you'll get your results.

So I'm excited to see what you all are. I'm excited to see what you are, Bea. I think I have a inkling but once you take it, you can see. And they're, they're fun archetypes, like the way I named them is so cute. Using a little bit of alliteration and making it fun. So I won't give them away. But you can take the quiz and you can see and definitely message me with which one you are and if you agree or disagree or if you want to be a different one, because I'll tell you which, once you get your results, you'll see which are the four.

But yeah, I'm excited to see what everyone is.

Beatriz: Yeah, so connect with Rosalie. Where can we connect with you? Online, website, work with you?

Rosalie: Yes, Instagram and LinkedIn is where I hang out the most. So you can contact me there. I do have a website as well. You can check that out. But yeah, so Instagram and LinkedIn, I would say definitely send me a DM. I'm always in there and I respond whether with a text note or I'll send a voice note. So happy to hear from all of you.

Of

Beatriz: One thing that I am planning to do so go to the show notes, you will see all of the links there you will, I will include the link to purchase the book through there as well. So go to the show notes if you're interested in and buying the book. I am giving away a book. So I am excited because this is important.

So we need to put this book in the hands of as many people, aspiring entrepreneurs, women, LGBTQ, BIPOC folks who are starting businesses, to get this book. the information that they need so that they can feel confident and that's why that's why I love it that you said beautiful business con confianza because it does take confidence like you need to feel confident in your ability to make decisions to grow to hire a team and all of that comes in that journey and that entrepreneurship journey and I love that you think through this this book allows you to think Of this with it makes you feel safe taking on this journey because risk will be there.

But like now you have the tools to to take take on those risks. And not just that, but Rosalie, of course, is a resource. So connect with her, work with her and and go in. And be in that community. All right. So yes, so that will that is coming up so that the the book giveaway will be on social media So come on over and I guess we'll probably just let people know that it'll be on Instagram, this giveaway.

But thank you so much, Rosalie, for, for writing this book. For making it so easy to read, to understand. For making it fun. And for knowing that this is needed. And for, like, doing it, right? I think one of the things that I've recently have learned is that if there's nothing out there for you, but you know that you need it, like you need to be the one to create it.

And like you created this book. And now we have it. And now it's part of our community. And like a lot of people can learn from your knowledge and expertise. So I really want to thank you for Taking that risk, making that decision and however, I, we're going to continue to talk about this book because even me three years into this journey, I learned so much and now I feel like, okay, like, What's the next step for me?

Like, what does this look like for me? And so I thank you for empowering me through the book. Like, you've already done it just because you, you are you, and like, you're such an amazing soul, and like, you've shared so much of yourself already. But this book is on another level. So go get your book. And thank you so much, Rosalie, for, for For doing this and for coming on the podcast.

Rosalie: course. Anytime. Thank you.

Well, there you have it, folks. Thank you so much for listening to this episode. I'm really excited for you to get your hands on Build a Beautiful Business con Confianza. Remember to check the show notes to purchase your book, leave a review, and connect with Rosalie. She is an amazing risk strategist, business owner, and just an overall

wonderful human being before closing out. I do have one final announcement. There'll be a boss coaching podcast will be resuming soon. So if you'd like to learn more about the podcast, come on over to Spotify, Apple podcasts, or YouTube. All three seasons are available where you can hear from other incredible entrepreneurs sharing their stories.

Plus my own journey and insights as an online business owner and coach. I'm an introvert. I'm a Latina. I'm from South central LA. So come on over if you'd like to get to know more about me. Again, thank you so much for being here and I will see you all soon. Bye.