Ideal Client Avatar or ICA with a Twist

When I was thinking about my ideal client avatar or ICA I was stuck creating one, two, even three ICA's. When I was thinking about this I had no sales yet, I had no customers or clients and I was told that after truly honing in on an ICA my messaging and positioning would be easier.

That was not the case. However, I did hone in on an ICA after I tried the strategies that I share with you in this episode for how to reframe the concept of ICA.

Was this episode helpful? Leave a review, rating or both on Spotify or Apple Podcast. It would mean sooo soo much to me. And remember if you're interested in coaching, come say hello on my Instagram @beabosscoaching or book a call with me. I'm so excited to hear from you.

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About the Podcast

Beabosscoaching

A social worker turned entrepreneur coach from South Central started her own podcast and now she has some interesting questions. Questions like: Can entrepreneurship unlock our potential? and How do we embrace our entrepreneur identity? Overall this podcast will be a blend of practical tips for building entrepreneur skills, and sharing in the journey that makes us want to jump in joy or jump off a cliff. Come say hello at https://www.beabosscoaching.com/.

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About your host

BEATRIZ RIVERA

Hi! I'm Beatriz. I'm from South Central, LA and I'm an entrepreneur coach. As an entrepreneur coach, my mission is to help women of color, bipoc and queer entrepreneurs embrace their entrepreneur identity and walk along their journey with a bit more ease. I have a lot of complex layers. I identity as an introvert which made it hard to figure out social media for business. I had to find the confidence in myself to take up space, share my journey all while helping new entrepreneurs just like me. Let's connect!