The Power of Branding with Jocelyn Lee

Tune in to the latest episode of the Beabosscoaching Podcast, where I sit down with the remarkable Jocelyn Lee, Associate Creative Director at Case Agency, and a seasoned expert in branding and packaging design with 17 years of experience. In this insightful interview, Jocelyn delves into the nuances between branding and marketing, emphasizing the potential of strong branding for businesses. From integrating storytelling into branding to crafting effective branding strategies on a budget, Joce shares invaluable tips and practical advice. Whether you're a seasoned entrepreneur or just starting out, this episode offers a wealth of knowledge to elevate your brand game.

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About the Podcast

Beabosscoaching

A social worker turned entrepreneur coach from South Central started her own podcast and now she has some interesting questions. Questions like: Can entrepreneurship unlock our potential? and How do we embrace our entrepreneur identity? Overall this podcast will be a blend of practical tips for building entrepreneur skills, and sharing in the journey that makes us want to jump in joy or jump off a cliff. Come say hello at https://www.beabosscoaching.com/.

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About your host

BEATRIZ RIVERA

Hi! I'm Beatriz. I'm from South Central, LA and I'm an entrepreneur coach. As an entrepreneur coach, my mission is to help women of color, bipoc and queer entrepreneurs embrace their entrepreneur identity and walk along their journey with a bit more ease. I have a lot of complex layers. I identity as an introvert which made it hard to figure out social media for business. I had to find the confidence in myself to take up space, share my journey all while helping new entrepreneurs just like me. Let's connect!